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May 22, 2019 by Mary Wang

Google AdWords Benchmarks by Industry 2019

More and more companies are using Google AdWords (now named “Google Ads”) to promote their businesses online in recent years. The ones who hire the right digital marketing agency are usually satisfied with the results. If you are seriously considering starting your Google Ads campaign, you need to be familiar with the commonly used PPC metrics such as CTR, CPC, CVR, know how to interpret them, and have an industry benchmark in mind. In 2016, Wordstream published a detailed infographic on Google AdWords benchmark by industry. They updated it just recently to reflect the latest changes in 2019.

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December 31, 2017 by Mary Wang

Mary Wang Presented at North American ECommerce Forum

Mary Wang, co-founder of Golden Vision Training and VP of Noah Digital Inc., was invited to present at the first North American eCommerce Forum held at Westin Prince Hotel in North York on March 19th. It was hosted by Canada China eCommerce Alliance.

More than 250 business people and entrepreneurs attended the event. Mary Wang delivered a speech on Double Your Sales Using Email Marketing. [Read more…]

May 17, 2017 by Mary Wang

Website Optimization: Take Your Online Business to the Next Level

In 2009, Eileen Zhang, who had a dream to be a fashion designer when she was a little girl, opened her first shop, a brand of luxury activewear in Toronto. As a busy mom, Eileen created this brand for the on the go woman who needs to look and feel great at all times.

Fast forward to 2015… Titika Activewear had opened 9 stores within Ontario and expanded its online sales to the US, China and other countries. Last year, I had the opportunity to work with Eileen and her marketing team as a DM consultant. I witnessed Titika’s online sales grew at a steady pace. In just two short years, Titika went from zero to $5 million online sales shipping globally. Titika is one of the 500 fastest growing Canadian companies. It has been featured in BBC News, National Post, Tribute, the Star and popular TV shows. [Read more…]

August 1, 2016 by Mary Wang

Google AdWords Benchmarks by Industry 2016

Have you been using Google Adwords to promote your business? If you have, do you feel confused about tons of data in your reports? CTR, CPC, CPA . . . how to interpret them can be daunting! It is especially difficult when you don’t have an industry benchmark to compare. Is 0.5% CTR good or bad? What’s the difference between benchmarks for Google Search Network and Display Network? [Read more…]

March 17, 2016 by Mary Wang

Everything You Need to Know About Facebook Ad Specifications

As a small business owner and entrepreneur, who wouldn’t want to tap into Facebook’s 1.55 billion monthly active users? You can find almost anyone you are looking for. It is a great way to connect with your existing customers and reach out to your target audience. Facebook has made itself one of the world’s largest ad networks. If you haven’t advertised on Facebook, it is time to give it a serious try. If you are advertising on Facebook, you need to keep yourself updated of the latest Facebook ad specifications. [Read more…]

March 16, 2016 by Mary Wang

Words of Wisdom from the Greatest Copywriting Masters

In Joe Vitale’s book Buying Trances, Joe shares the story of how Texaco was looking to sell more oil by having service station attendants ask customers “Check your oil today?” Too many people, without giving it a second thought, said “no.” Elmer Wheeler, who was one of the pioneers of pursuasion, suggested replacing the question with “Is your oil at the proper level today, sir?” Texaco paid Elmer Wheeler $5,000 for those nine words which was a small fortune in the 1930s. In one week, Texaco attendants got under 250,000 more hoods.

Do you want to increase the conversion of your web copy, email marketing and online advertising? If yes, you need to have a good understanding of effective copywriting and learn from the wisdom of the greatest copywriters in the history of modern advertising. [Read more…]

February 4, 2016 by Mary Wang

Toastmasters Helps You Establish Yourself as an Authority in Your Niche

Tired of chasing new clients and prospects? Do you know the easiest way to attract new clients and prospects is to establish yourself as an authority in your niche? When you give speeches to a small, medium or large group, you start to establish yourself as a leader and authority in your field. People will remember you and begin to see you as an expert. Instead of chasing after new clients and prospects, you will attract them to you like a magnet. [Read more…]

November 25, 2015 by Justin Adler

How To Boost Black Friday Sales with Programmatic Marketing

Last year’s Black Friday, an unprecedented demand for deals took many retailers by surprise with two-thirds of customers feeling shops were unprepared for the biggest shopping day of the year. Is Black Friday 2019 due to be bigger and more popular than ever? Get ready to capture that pre-Holiday spend. [Read more…]