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As more and more online marketers turn to paid advertising such as PPC, banner ads and solo ads to promote their products and services, it is vitally important to study David Ogilvy’s words of [...]

Headlines are widely used in online marketing. It is the most critical element in your advertising campaigns, content marketing and email marketing. John Caples once said “If you have a good [...]

Victor O. Schwab (1898 – 1980) was one of the most famous direct marketing copywriters of all time. His work for Dale Carnegie’s “How to Win Friends and Influence People” made it a best-selling [...]