Copywriting

Do you want to increase the conversion of your web copy, email marketing and online advertising? If yes, you need to have a good understanding of effective copywriting. Copywriting (“C”) is an [...]

Wrigley Canada recently announced that it will close its 53-year-old Toronto chewing gum factory in March 2016 due to a decline in sales. The news caught my attention to do a little research on [...]

Writing effective headlines is one of the most critical copywriting skills that every online marketers need to master. One way to learn this skill is to keep a collection of great headlines and [...]

As more and more online marketers turn to paid advertising such as PPC, banner ads and solo ads to promote their products and services, it is vitally important to study David Ogilvy’s words of [...]

Headlines are widely used in online marketing. It is the most critical element in your advertising campaigns, content marketing and email marketing. John Caples once said “If you have a good [...]

Victor O. Schwab (1898 – 1980) was one of the most famous direct marketing copywriters of all time. His work for Dale Carnegie’s “How to Win Friends and Influence People” made it a best-selling [...]