Feel lost in the jungle of online marketing?
Search engine optimization, PPC, social media marketing, Google analytics, email marketing, video marketing, copywriting . . . there are so many pieces to the online marketing puzzle.
By the time you figure them out, Google changes its algorithm, Facebook changes its policy . . . what worked 6 months ago may not be working now!
As a small business owner and entrepreneur, you don’t have time to learn all the new things and you don’t have time to implement what you’ve learned.
It is really frustrating!
I’ve been there and I know how you feel.
The truth is you don’t have to learn everything internet marketing gurus trying to sell you to succeed online. You only need to focus on the essentials.
If the gurus try to make online marketing complicated, it is my mission to make it simple for you.
A surefire way to succeed online includes the following 5 essentials:
- Know your market
You need to understand your target audience. Find out their pains, frustrations, wants and desires. You know them so well that you can write a page of your customer’s diary and be so accurate that they wonder: “How do you know what I thought last night?” You also need to know your competitors in your market. What are their strengths, weaknesses, and how to differentiate yourself from them?
- Create a lead magnet
A lead magnet is an irresistible offer to a prospect in exchange for his or her contact information. It can be an eBook, video, checklist, coupon, or free sample, etc. Many business owners struggle with their online advertising. Because they don’t have a lead magnet. The chances of having a visitor make a purchase immediately on your website are very low. Having a lead magnet in place can dramatically increase your conversion rate and maximize your marketing dollars.
- Master one good traffic source
You don’t have to be a PPC master and you don’t have to know 80+ traffic sources to get started. You only need to master one good traffic source to attract targeted visitors to your website. It could be social media, Facebook ads, Google Adwords or Bing ads, etc.
- Convert visitors into leads and sales
This is supper important. Review your website front page, landing pages, sales letters, videos, ebooks and email messages to see if you have these 5 critical elements – desperate problem, unique promise, overwhelming proof, irresistible offer and reasons to act now.
- Build your funnel and email follow-up system
You need to build a lead generation and sales funnel plus an email follow-up system. Remember, the money is in the follow-up. The purpose of your lead magnet is to attract people to join your mailing list. Your first sale is not to earn a profit but “buy” a customer at break-even point. It is your upsells and backend offers after the first purchase that make you money.
Focus on these 5 essentials and start to implement what you’ve learned. You will be more productive and achieve more with less. Don’t procrastinate. Just do it!
How do you like this surefire way to succeed online? Please share your thoughts in the comment area.
Latest posts by Mary Wang (see all)
- Mary Wang Presented at North American ECommerce Forum Spring 2017 - March 23, 2017
- Website Optimization: Take Your Online Business to the Next Level - September 9, 2016
- Google Adwords Benchmarks by Industry 2016 - August 1, 2016