If you are using Twitter, Twitter hashtags are nothing new to you these days. It is a great way to organize your content, increase your brand exposure and reach out to a broader range of audience. However, not everyone knows how to choose the best Twitter hashtags. They either stuff hashtags in their tweets or use irrelevant (sometimes even inappropriate) hashtags. In this blog, I will share with you 3 ways to find the best Twitter Hashtags for your business.
When you choose Twitter hashtags to promote your business, you can use existing hashtags as well as create your own. In a Twitter blog on how to choose a hashtag, it is suggested that
“If people are already using a hashtag, and having conversations, part of your work is already done. All your brand needs to do is ensure that when it joins that conversation it is adding value.”
If you decide to create your own unique brand new hashtag, it needs to be short and easy to remember.
But how do you know which existing hashtags to choose or whether the hashtags you want have been used by anyone? You need to do some research.
You can do a live search on Twitter by entering a hashtag in the search field. If nothing comes up, it means no one has ever used the hashtag. If there are results returned, scan through them to see how often they are used and if they are related to your business.
Furthermore, there are many tools to help you do a more sophisticated research. Instead of giving you too many options that you’ll never get a chance to use, I am going to share 3 of my favorite ones.
Hashtags.org is a tool that tracks the usage of Twitter hashtags. Its free service provides you with trending hashtags and popular hashtags in different categories such as TV/Entertainment, General, Business, Education, and Environment etc. You can also search for the 24-hour trend of a specific hashtag.
The free service reveals prolific users of this hashtag, recent tweets and several related hashtags. If you want to have a more in-depth analysis, you need to pay, sorry. I use Hashtag.org if I need a quick lookup of a hashtag.
This is my most favorite Twitter hashtag tool. Enter a hashtag in the search bar, you’ll get the popularity of this hashtag and top 10 related hashtags shown in a graph. The more popular the hashtags are, the bigger the circles are. The hashtag closer to the center is more relevant to the hashtag you queried. This tool helps you discover relevant hashtags you can use and avoid ones that are inappropriate to your brand.
RiteTag is another amazing tool for finding the current trending hastags. It shows whether the hashtags used in your tweets are hot, evergreen, overused or underused. It helps you choose the best hashtags for your business to be discovered by your target audience.
Now you know 3 ways to choose the best Twitter hashtags for your business. Create a list of hashtags to be used in your tweets and check your Twitter Analytics to monitor the traffic growth 🙂 Which tool do you use? Please share it in the comment area.
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