As a small business owner and entrepreneur, who wouldn’t want to tap into Facebook’s 1.55 billion monthly active users? You can find almost anyone you are looking for. It is a great way to connect with your existing customers and reach out to your target audience. Facebook has made itself one of the world’s largest ad networks. If you haven’t advertised on Facebook, it is time to give it a serious try. If you are advertising on Facebook, you need to keep yourself updated of the latest Facebook ad specifications.
On one hand, I appreciate the fact that Facebook has been improving its ad platform constantly. On the other hand, it can be hard to keep up with so many changes. For example, what are the ad objectives, specifications and dimensions? What’s the difference between a desktop News Feed ad, a mobile News Feed ad, a right column ad, and an Instagram ad?
WebpageFX.com has made an infographic on Facebook ad specifications which covers almost everything you need to know about Facebook ad.
Facebook Ad Objectives and Specifications
- Clicks to website
- Website conversions
- Page post engagement
- Page likes
- App installs
- App engagement
- Local awareness
- Event responses
- Offer claims
- Video views
Facebook Ad Placement
The four locations are:
- Mobile news feed
- Desktop news feed
- Right column of Facebook
Facebook Bidding and Billing
Now you know Facebook ad specifications. Need help with your Facebook ads? Click here to get a 30-min free consulation with Mary.
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