Have you being using Google Adwords to promote your business? If you have, do you feel confused about tons of data in your reports? CTR, CPC, CPA . . . how to interpret them can be daunting! It is especially difficult when you don’t have an industry benchmark to compare. Is 0.5% CTR good or bad? What’s the difference between benchmarks for Google Search Network and Display Network? [Read more…]
As a small business owner and entrepreneur, who wouldn’t want to tap into Facebook’s 1.55 billion monthly active users? You can find almost anyone you are looking for. It is a great way to connect with your existing customers and reach out to your target audience. Facebook has made itself one of the world’s largest ad networks. If you haven’t advertised on Facebook, it is time to give it a serious try. If you are advertising on Facebook, you need to keep yourself updated of the latest Facebook ad specifications. [Read more…]
As of November 2013, Facebook has 1.26 billion users. The massive exposure has attracted more than 1 million businesses actively advertising on Facebook social network. The number of advertisers has doubled from a year before. Currently, there are 25 million small businesses with Facebook company pages. If you are one of them, sooner or later you will explore the power of Facebook advertising.
In this blog, I would like to share with you an inforgraphic created by wishpond.com. It gives you a quick overview of Facebook advertising and tips on how to maximize the impact of your Facebook ads. I hope you enjoy it! [Read more…]
Last year, we did a survey asking people who attended our monthly Internet marketing seminars to give us two burning topics they want to know. Over 80% of them voted for “How to get traffic to my website” and “how to make money online”. If you have the same questions, I will give you a special treat today. . . [Read more…]
You have basically two choices to drive traffic to your website – SEO (search engine optimization) and PPC (Pay per click) advertising. The SEO approach helps you build free traffic to your website through ranking high in the search results. It takes relatively longer time to rank high. Google’s Panda and Penguin updates increase the cost and unpredictability of SEO. On the other hand, the PPC approach drives instant targeted traffic to the landing page of your website through advertising programs such as Google Adwards, Yahoo Search Marketing, Microsoft Advertising and many other programs. You only pay when someone clicks on your ad. It can be costly and difficult for beginners.
SEO or PPC, who is the winner? Which approach is more effective? The debating has been going on for a long time. [Read more…]