Do you know the performance of your website? Do you know where the traffic is coming from? Social media, paid advertising, organic search . . . which traffic source is more effective? What did the visitors do on your website? Did they do what you wanted them to?
Google Analytics is a free tool that keeps track of the performance of your website or mobile app. By simply adding a tiny piece of tracking code to your website, you can find all the answers from Google Analytics. Google Analytics provides you with insights about your online business. It helps you evaluate the effectiveness of your marketing efforts, better understand your target audience and optimize the performance of your website. [Read more…]