The ABCs of Google Analytics

Do you know the performance of your website?  Do you know where the traffic is coming from?  Social media, paid advertising, organic search . . .  which traffic source is more effective?  What did the visitors do on your website?  Did they do what you wanted them to?

Google Analytics is a free tool that keeps track of the performance of your website or mobile app. By simply adding a tiny piece of tracking code to your website, you can find all the answers from Google Analytics. Google Analytics provides you with insights about your online business. It helps you evaluate the effectiveness of your marketing efforts, better understand your target audience and optimize the performance of your website. [Read more…]

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5 Essential eCommerce SEO Tactics to Help People Find Your Products

I wrote a blog on How to Search Engine Optimize Your eCommerce Site a couple of years ago. It covers several key points on how to optimize your eCommerce site for search engines. During the past one year I have reviewed many eCommerce sites and worked with several eCommerce clients. I find that many sites were built without a clear search engine optimization plan in mind. The site owner may have spent thousands of dollars on his site. However, how to get people to find those product pages on Google is still clueless. [Read more…]

How to Integrate Mailchimp with WordPress Using MailChimp for WordPress Plugin

MailChimp is one of the most popular email marketing service providers. MailChimp’s generous free account allows you to have 2000 subscribers and send 12,000 emails a month so that you can start your email marketing today. Go to mailchimp.com to register a free account if you don’t have one. Want to integrate MailChimp with your WordPress website and start to build your email list? In this post, I am going to show you how to create a Mailchip signup form using the MailChimp for WordPress plugin. [Read more…]

The Anatomy of an Optimized Web Page [Infographic]

Building an optimized website lays a solid foundation for your online business. In my earlier post on 7 most common website mistakes you should avoid, one of the common mistakes is that the website is not optimized for search engines and social media.

I’ve reviewed over a thousand of small business owners’ websites during the past 5 years. I find 99% of them are not optimized at all. It is sad to see people waste their hard earned money in paid advertising . . . or hundreds of hours of work trying to generate traffic to a website that does not convert. [Read more…]

5 Ways to Cure Internet Marketing Overwhelm

Guess what is the #1 frustration of marketing online?   It is information overload!

Online entrepreneurs are overwhelmed with too many options and too much information.  You can be busy for a whole day but accomplish nothing.  I’ve been there and I know how frustrating it can be.

The path to online prosperity is not subscribing to more newsletters and checking out every new product that comes out on the market.

Instead of trying to be perfect at everything, what if you focus on what was essential for you?

You do less . . . and accomplish far more. [Read more…]

15 Useful Facebook Graph Search Queries to Find Your Target Audience

Are you looking for ways to find laser-targeted followers on Facebook? Now you can easily do it with the help of Facebook Graph Search. If you are not familiar with Facebook Graph Search queries, it can be quite frustrating to try to find what you are looking for. Wrightimc.com has compiled a very compressive list of Facebook Graph Search queries. I’ve hand-picked the best 15 queries to share with you so that you can leverage the power of Facebook graph search. [Read more…]

William Wrigley Jr.’s Legacy for Entrepreneurs

On Feb 3, Wrigley Canada announced that it will close its 53-year-old Toronto chewing gum factory in March 2016 due to a decline in sales.   The news was reported by major news sites in Canada.  It caught my attention to do a little research on Wrigley’s founder William Wrigley Jr. and how he used advertising to grow a five-cent chewing gum business into one of the most successful companies in American history. [Read more…]

How to Edit WordPress CSS Even You are Non-Techie

I have been teaching small business owners and entrepreneurs how to build and optimize WordPress websites since 2010. One question I often get is “how to edit WordPress CSS.” For brand new WordPress beginners, I usually tell them to ignore it until they are comfortable with the basic WordPress settings and the default template. Once you pass the beginner level, you definitely want to know some basics about CSS and use them to customize the look and feel of your WordPress website to your desire. [Read more…]

7 Most Common Website Mistakes You Should Avoid

Your website is the virtual storefront of your business.  Your potential customers expect to see information about your products or services, your special offers, what other customers say about you, etc.  It helps you attract your target audience and educate them to make a buying decision.  Today I spent a couple of hours reviewing some websites from our meetup members in different markets.   I found some common website mistakes on these websites.  These mistakes can be costly so I decide to share them with you.

[Read more…]

Top 5 Time Management Tips For Solo Entrepreneurs

Are you a solo entrepreneur?  If yes, I am sure you know how busy it can be running your business. Do you want to work less hours, make more money and enjoy life in 2015? If this is you, this message is very important to you.  I am going to share with you my top 5 time management tips that’ll help you improve your productivity and efficiency so that you can work less and make more money and have more free time. [Read more…]