8 Simple Ways to Build Your Targeted Email List From Scratch

If you have been doing online marketing for some time but you haven’t made the kind of money you want to make, it is probably because you do not have a good-size email list. A targeted email list is a collection of your prospects’ names and email addresses. It is the core of your online business. The size of your email list decides the size of your business. It is vital to build an email list of your niche market from the very beginning.

For many people, building an email list from scratch is a slow and somewhat painful process.  In this blog, I am going to share with you 8 simple ways to build your targeted email list from scratch.  In order to build a solid mailing list, you should have an opt-in form, an AutoResponder and an attention grabbing landing page.  I assume you have these three elements ready.

  1. Place your opt-in form above the fold of your website. If you have a WordPress website, you can easily how-to-build-email-listadd an eye-catching opt-in form to the primary sidebar using a text widget. In this way, the form shows on every page of your website unless you block the sidebar.
  2. Pop-up forms on entry or exit are proved to be very effective. When I started using a pop-up form on goldenvisiontraining.com, I saw an increase of 400% in subscribers. It is phenomenal!
  3. Add an email subscriber box to your most popular posts. You also need to use a call-to-action in your blog post to explicitly invite readers to join your email list. Believe it or not, it does catch people’s attention.  Some of them will indeed submit their email addresses to you.
  4. In order to get people to join your email list easily, it is better to have an individual subscribe page named something like: http://www.yourdomain/subscribe. It is easy for people to remember and share with each other, as well as on social networking sites.
  5. Collect email addresses using your offline resources. One effective way is to ask your existing customers, prospects, friends and family members to join your email list. For example, if you host free seminars, put a sign-up sheet on your registration desk and invite people to join your email list. If you are a restaurant owner, invite your customers to sign up your mailing list to receive coupons and special offers.
  6. Use free eBooks, samples or coupons as a “bribe” to lure people to join your email list. These incentives can greatly increase the sign up rate.
  7. Use your Facebook and Twitter networks to build your email list. You can place an opt-in form on your Facebook fanpage or send your followers to your landing page.
  8. Once you are confident about your landing page and free offers, you can use paid traffic to build your email list quickly. For example, PPC is the fastest way to bring targeted traffic and build your list. If PPC sounds a bit risky for you, running solo ads is a type of low risk paid traffic that can build your email list fast. You pay someone for sending a promotional email to his or her email list and collect the leads.

The above 8 ways give you a quick start to build your email list from scratch. Building a mailing list is an on-going process. Be creative, you can always find new ways to get more people to join your email list. You are welcome you to share with us what other methods you use to build targeted email list.

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Mary Wang: Founder of Golden Vision Training and the creator of WELCOME Lead Attraction System™. Since 2010, Mary has helped 5000+ entrepreneurs and small business owners build their online business, generate more leads, double their sales and income online. Learn more about Mary's private coaching and home study course - Double Your Income Online Blueprint.


    • says

      Hi Charlie, we will cover solo ads in details at level II. In the meantime, you can visit soloaddirectory.com for more information. Hope it helps.

  1. Catalina says

    Hi Mary and Oliver, thanks for help me, thanks for your training, I want to get money working online, I need help, could you help me? thanks for your generosity, and your letters,


  2. Jason says

    Hi oliver and mary:
    Thanks a lot for you introducing Internet Market concept to me,I am very interested in it but I have too many questions to ask and need a clear image before I can ask,please send free ebook to me.


  3. guohua says

    Hi oliver and mary:
    i am interested in it.i want to do online marketing business,i believe it would be helpful.please send free ebook to me

  4. Al says

    Love #5!!!!! We have built an email list of over 10,000 just by asking our customers for permission to send them emails when they fill out a form we have for new customers.

  5. Bill says

    Thank you for your 8 ways to build a list. As a beginner the hardest thing I find is to pick the right niche for me. It seems that you need a strong interest and long term commitment to the list. Building and maintaining the list sounds like hard and constant work!!

  6. Chris says

    Great informative session packed with content which I was key to understanding the basics involved in making a successful website. MUST ATTEND. Thanks Mary

  7. says

    Hi Mary and Oliver
    Thank you for sharing with us. As a beginner of Internet marketing, especially a slow learner like me, I have a lot of things to learn. It needs persistence and lifetime learning. Thanks for your patience and generosity. It is an honor having you as my tutor.

  8. Eric says

    Good stuff! Thank you for sharing the ideas and everything in your emails before even I didn’t join your training so far. Giving will give clients reason to follow.you do what you teach.

  9. says

    Thank you Oliver and Mary for this great information!
    These 8 ways look pratical, which I need at this time!

    Your message has become the number 1 in my mailbox which I am expecting, since you always deliver valuable, informative and useful stuff to us.
    Although I haven’t put my full capacity on the practice of what I learned from you, I have tried planning my future with the thinking how to combine offline efforts with online long-term plan.

    Indeed, what I learned from you, really broaden my vision for my future development. Your course I attened, I think, are the most valuable ones I had in the past 10 years. It has becomes the guide assisting me on my future detailed plan – I get used to thinking BIG !
    I appreciated it much !

    Thank you for keeping sending good stuff to us, hope hear from you from time to time !


    • Oliver Gu says

      Hi Jane, you are very welcome! Email marketing make you prosper! “Money Is In the List and Relationship” Happy holidays!