Last year during the UK’s Black Friday, an unprecedented demand for deals took many retailers by surprise with two thirds of customers feeling shops were unprepared for biggest shopping day of the year. But even so, Black Friday 2014 was a huge success for many retailers. John Lewis had its all-time best week of sales, while Asda had their busiest day of the year with over 2 million shoppers scooping up holiday deals. Shoppers weren’t just lining up on the high streets either. British consumers spent £810 million ($1.3 billion USD) online with Amazon – shipping about 5.5 million orders. In the USA, retailers also had a record day with a 9.5% year-over-year increase in online sales compared to 2013.
Is Black Friday 2015 due to be bigger and more popular than ever? Get ready to capture that pre-Holiday spend. [Read more…]