How To Boost Black Friday Sales with Programmatic Marketing

Last year during the UK’s Black Friday, an unprecedented demand for deals took many retailers by surprise with two thirds of customers feeling shops were unprepared for biggest shopping day of the year. But even so, Black Friday 2014 was a huge success for many retailers. John Lewis had its all-time best week of sales, while Asda had their busiest day of the year with over 2 million shoppers scooping up holiday deals. Shoppers weren’t just lining up on the high streets either. British consumers spent £810 million ($1.3 billion USD) online with Amazon – shipping about 5.5 million orders. In the USA, retailers also had a record day with a 9.5% year-over-year increase in online sales compared to 2013.

Is Black Friday 2015 due to be bigger and more popular than ever?  Get ready to capture that pre-Holiday spend. [Read more…]

A Surefire Way to Succeed Online

Feel lost in the jungle of online marketing?

Search engine optimization, PPC, social media marketing, Google analytics, email marketing, video marketing, copywriting . . . there are so many pieces to the online marketing puzzle.

By the time you figure them out, Google changes its algorithm, Facebook changes its policy . . . what worked 6 months ago may not be working now! [Read more…]

21 Essential Social Media Terminologies You Should Know

Along with the increasing popularity of social media in marketing and our daily life,  new social media terminologies are popping up like mushrooms after a rain.  It makes you feel outdated if you don’t know the widely used social media terms.  As a small business owner or entrepreneur, it is essential to understand the social media terminologies used by digital marketing professionals so that you can better communicate with your social media marketing service provider. [Read more…]

3 Ways to Find the Best Twitter Hashtags for Your Business

If you are using Twitter, Twitter hashtags are nothing new to you these days. It is a great way to organize your content, increase your brand exposure and reach out to a broader range of audience. However, not everyone knows how to choose the best Twitter hashtags. They either stuff hashtags in their tweets or use irrelevant (sometimes even inappropriate) hashtags. In this blog, I will share with you 3 ways to find the best Twitter Hashtags for your business. [Read more…]

The Rise of Digital Marketing Job Market in Canada

Early this year, one of my students Michael found a decent digital marketing job in Toronto. It triggers my interests to do a research on the rise of digital marketing job market in Canada.  I want to share my findings with you in this blog. I will first give you an overview of Canadian digital marketing job market. Then, I will talk about the popular skills required for the related jobs. Lastly, I will give suggestions to people who want to pursue an exciting career in digital marketing. [Read more…]

Apply the 80/20 Rule to Digital Marketing

As a digital marketer, do you constantly feel the pressure to complete the tasks on your to-do list and learn the latest new skills in this ever-changing online world? Do you want to free yourself by achieving more with less? If yes, you need to take a serious look at the 80/20 Rule. In this blog, I will talk about what is the 80/20 Rule, why you should care about it and how to apply the 80/20 Rule to your digital marketing so that you do less with more. [Read more…]

8 Reasons Why You Should Use Video Marketing [Infographic]

Video marketing has been on the list of internet marketing trends for several years. In the Internet marketing trends of 2012, video was considered more important as the web moved mobile and became more interactive. Videos accounted for 50% of all online traffic as of January 2012. Not only do videos boost your company’s visibility, but they promote brand engagement.

An inforgraphic created by HighQ shows the rapid growth of video marketing in 2015 as a digital marketing channel. I have grouped the statistics into 8 compelling reasons why you should use video marketing in 2015 and beyond. [Read more…]

The ABCs of Google Analytics

Do you know the performance of your website?  Do you know where the traffic is coming from?  Social media, paid advertising, organic search . . .  which traffic source is more effective?  What did the visitors do on your website?  Did they do what you wanted them to?

Google Analytics is a free tool that keeps track of the performance of your website or mobile app. By simply adding a tiny piece of tracking code to your website, you can find all the answers from Google Analytics. Google Analytics provides you with insights about your online business. It helps you evaluate the effectiveness of your marketing efforts, better understand your target audience and optimize the performance of your website. [Read more…]

5 Essential eCommerce SEO Tactics to Help People Find Your Products

I wrote a blog on How to Search Engine Optimize Your eCommerce Site a couple of years ago. It covers several key points on how to optimize your eCommerce site for search engines. During the past one year I have reviewed many eCommerce sites and worked with several eCommerce clients. I find that many sites were built without a clear search engine optimization plan in mind. The site owner may have spent thousands of dollars on his site. However, how to get people to find those product pages on Google is still clueless. [Read more…]

How to Integrate Mailchimp with WordPress Using MailChimp for WordPress Plugin

MailChimp is one of the most popular email marketing service providers. MailChimp’s generous free account allows you to have 2000 subscribers and send 12,000 emails a month so that you can start your email marketing today. Go to to register a free account if you don’t have one. Want to integrate MailChimp with your WordPress website and start to build your email list? In this post, I am going to show you how to create a Mailchip signup form using the MailChimp for WordPress plugin. [Read more…]