Have you being using Google Adwords to promote your business? If you have, do you feel confused about tons of data in your reports? CTR, CPC, CPA . . . how to interpret them can be daunting! It is especially difficult when you don’t have an industry benchmark to compare. Is 0.5% CTR good or bad? What’s the difference between benchmarks for Google Search Network and Display Network? [Read more…]
Do you use social media such as Facebook, Twitter and LinkedIn to promote your Toastmasters Club events? Do you want to use social media to attract more guests to your club, recruit more new members and stay connected with existing members? If yes, you are at the right place!
In this blog, you will discover how to develop a practical social media strategy and action plan to grow your club. I will use Confidently Speaking Toastmasters 2016 Open House as a case study to show you how to promote your club event using social media.
Let’s get started! [Read more…]
In Joe Vitale’s book Buying Trances, Joe shares the story of how Texaco was looking to sell more oil by having service station attendants ask customers “Check your oil today?” Too many people, without giving it a second thought, said “no.” Elmer Wheeler, who was one of the pioneers of pursuasion, suggested replacing the question with “Is your oil at the proper level today, sir?” Texaco paid Elmer Wheeler $5,000 for those nine words which was a small fortune in the 1930s. In one week, Texaco attendants got under 250,000 more hoods.
Do you want to increase the conversion of your web copy, email marketing and online advertising? If yes, you need to have a good understanding of effective copywriting and learn from the wisdom of the greatest copywriters in the history of modern advertising. [Read more…]
As a small business owner and entrepreneur, who wouldn’t want to tap into Facebook’s 1.55 billion monthly active users? You can find almost anyone you are looking for. It is a great way to connect with your existing customers and reach out to your target audience. Facebook has made itself one of the world’s largest ad networks. If you haven’t advertised on Facebook, it is time to give it a serious try. If you are advertising on Facebook, you need to keep yourself updated of the latest Facebook ad specifications. [Read more…]
Tired of chasing new clients and prospects? Do you know the easiest way to attract new clients and prospects is to establish yourself as an authority in your niche? When you give speeches to a small, medium or large group, you start to establish yourself as a leader and authority in your field. People will remember you and begin to see you as an expert. Instead of chasing after new clients and prospects, you will attract them to you like a magnet. [Read more…]
Last year during the UK’s Black Friday, an unprecedented demand for deals took many retailers by surprise with two thirds of customers feeling shops were unprepared for biggest shopping day of the year. But even so, Black Friday 2014 was a huge success for many retailers. John Lewis had its all-time best week of sales, while Asda had their busiest day of the year with over 2 million shoppers scooping up holiday deals. Shoppers weren’t just lining up on the high streets either. British consumers spent £810 million ($1.3 billion USD) online with Amazon – shipping about 5.5 million orders. In the USA, retailers also had a record day with a 9.5% year-over-year increase in online sales compared to 2013.
Is Black Friday 2015 due to be bigger and more popular than ever? Get ready to capture that pre-Holiday spend. [Read more…]
Feel lost in the jungle of online marketing?
Search engine optimization, PPC, social media marketing, Google analytics, email marketing, video marketing, copywriting . . . there are so many pieces to the online marketing puzzle.
By the time you figure them out, Google changes its algorithm, Facebook changes its policy . . . what worked 6 months ago may not be working now! [Read more…]
Along with the increasing popularity of social media in marketing and our daily life, new social media terminologies are popping up like mushrooms after a rain. It makes you feel outdated if you don’t know the widely used social media terms. As a small business owner or entrepreneur, it is essential to understand the social media terminologies used by digital marketing professionals so that you can better communicate with your social media marketing service provider. [Read more…]
If you are using Twitter, Twitter hashtags are nothing new to you these days. It is a great way to organize your content, increase your brand exposure and reach out to a broader range of audience. However, not everyone knows how to choose the best Twitter hashtags. They either stuff hashtags in their tweets or use irrelevant (sometimes even inappropriate) hashtags. In this blog, I will share with you 3 ways to find the best Twitter Hashtags for your business. [Read more…]
Early this year, one of my students Michael found a decent digital marketing job in Toronto. It triggers my interests to do a research on the rise of digital marketing job market in Canada. I want to share my findings with you in this blog. I will first give you an overview of Canadian digital marketing job market. Then, I will talk about the popular skills required for the related jobs. Lastly, I will give suggestions to people who want to pursue an exciting career in digital marketing. [Read more…]