In 2009, Eileen Zhang, who had a dream to be a fashion designer when she was a little girl, opened her first shop, a brand of luxury activewear in Toronto. As a busy mom, Eileen created this brand for the on the go woman who needs to look and feel great at all times.
Fast forward to 2015… Titika Active Couture had opened 9 stores within Ontario and expanded its online sales to the US, China and other countries. Last year, I had the opportunity to work with Eileen and her marketing team as a DM consultant. I witnessed Titika’s online sales grew at a steady pace. In just two short years, Titika went from zero to $5 million online sales shipping globally. Titika is one of the 500 fastest growing Canadian companies. It has been featured in BBC News, National Post, Tribute, the Star and popular TV shows. [Read more…]